Refer image 7, the context of the site captures its aesthetics and functional looks - feel. There have two dimensions of context: functionally and aesthetics. This website - emmagem.com is 1 type of the functionally dimensions of context. A functionally oriented site focuses largely on the core offering , whether it is a product, service, or information. It also emphasize on utilitarian goals such as ease of navigation. This website focuses largely on the product and information. 3 critical factors in the layout of the funtional oriented site: section breakdown, linking structure and navigation tool. Section breakdown-This website is organizeds into subcomponent and is essential in providing customers with coherent, easy-to-understand navigation choices. Linking structure - this website enable users move easily back and forth between sections of the site and quickly find what they want. Navigation tools - the website facilitate the movement of each user throught this site.
image 7
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