Content refers to any digital information included on a website. This include the medium of the digital subject matter including text, video, audio, and graphics. The message of the digital subject matter, including product, service and information. There usually have three dimensions of content: offering mix, appeal mix, and multimedia mix. Refer image 8, the content of this website have the dimensions of content: offering mix and multimedia mix. Offering maix-The content of this website is include products and information. Multimedia mix- This term refers to this website simply to the variety of media- text, audio, image, graphics - incorporated into the web site. The content of this website is usually reference content and current content. Reference content- This website is longer shelf life and is historical in nature and is used as supporing or related factual material. Current content- Some web page does not require frequent updates. Example, the information that post by the members.
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